Salesforce Winter ‘26: Key Features and First SME Feedback
The Salesforce Winter ‘26 release, rolled out from September to October 2025, brings AI-powered innovation and automation to help SMEs boost productivity and customer engagement.
Key highlights
- Agentforce & Generative AI: Automates sales prospecting (multiple SDR agents, smart lead scoring, generative opportunity summaries)
- Einstein Next Generation (Beta): Build smart business flows from simple natural language requests
- ApexGuru: Code and flow optimization for custom development
- Upgraded Analytics: Tableau Next dashboards, safer export formulas, advanced Data Cloud integration
- Security & Compliance: Enhanced connected app controls, central email notifications, improved cross-border data sharing (FR/ES teams)
Initial SME feedback
- Faster lead processing and less manual entry
- More visual, interactive reporting (using Tableau Next)
- Improved multilingual features for binational teams
- Easier onboarding with better documentation and sandbox testing
FAQ
How does this impact sales teams?
Automated pipeline management, generative AI-driven follow-ups, smarter account views and suggestions.
Do I need to enable features?
Most are active upon upgrade, but you should test in sandbox and upskill your team.
Is SME data protected?
Yes—stronger security, GDPR-aligned cross-border data flows.
Need guidance for Winter ‘26?
Get in touch
More Salesforce updates: https://deunite.es/en/use-cases/
See our SME offers: https://deunite.es/en/services/